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Volvo Car Corp.’s “Clive Alive” Wins “Best of Festival”


For immediate release

Volvo Car Corp.'s "Clive Alive" Wins "Best of Festival"


at the Prestigious U.S. International Film and Video Festival


Digitally animated film about rebellious crash test dummy wins third "best of show" award since premiering in April in Times Square, New York


CHICAGO, June 11, 2001 - "Clive Alive," a short "dummy meets girl" romance produced by Goteberg, Sweden-based Volvo Car Corp. and Dockhouse Film and Television, won the "Best of Festival" award last Friday at the U.S. International Film and Video Festival in Chicago.


"Clive Alive" features the digitally-animated Clive Bengtsson, a Swedish "senior pain researcher" for Volvo who is the world's oldest surviving crash test dummy, and his wife Mary, a fellow dummy and "whiplash expert." Woven into the film's humorous plot about Clive and Mary's whirlwind romance are serious car safety messages for humans, fondly referred to as "softies." Already, the film and Clive's infectious personality have been well received by Volvo car dealers and customers.


"Clive Alive's" U.S. International Film and Video Festival honor marks the third time this year the film took a best-of-show award. The film recently won the "Grand Prix" at the Guldklappan festival in Sweden and the "Grand Prix" at the Worldmediafestival in Germany.


"Clive instantly brings to mind Volvo's commitment to safety, and with 'Clive Alive,' Volvo Car Corporation and Dockhouse have put together a fantastic film to tell his story," said Soren Johansson, manager of corporate communications for Volvo Cars of North America. "It's wonderful that the film and video production community on both sides of the Atlantic have recognized their accomplishment.


"After three best of shows, it's on to the Oscars," Johansson suggested.


In addition to "Best of Festival," "Clive Alive" nabbed an unprecedented 10 first place "Gold Camera" awards and three second place "Silver Screen" awards in categories such as "Animation: Computer," "Set Design," "Talent," and "Entertainment: Short Subjects." "Clive Alive" was selected from more than 1,500 entries in 33 countries in 42 subject and production technique categories.


In its 34th year, the U.S. International Film and Video Festival is one of the world's leading international events devoted exclusively to the annual recognition of outstanding business, television, documentary, industrial and informational film and video productions.


"Clive Alive" World Movie Premiere in Times Square

"Clive Alive" premiered on April 11, 2001 on Broadway at Times Square Studios in New York City. More than 300 media, film and music executives attended the premiere that featured actor Wayne Brady from "Whose Line is it Anyway?" and musical guests "The Crash Test Dummies."


Volvo Cars of North America is distributing "Clive Alive" at dealerships, automobile shows and other events. For a free VHS copy of the movie, call 800-970-0888.


About Volvo Cars of North America

Volvo Cars of North America is part of Volvo Car Corp. of Goteberg, Sweden, which is owned by The Ford Motor Company. The company provides marketing, sales, parts, service, technology and training support to the 328 Volvo automobile retailers across the country. The 2001 Volvo automobile line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged Cross Country, C70 coupe and convertible, the sporty, new S60 sedan and compact S40 and V40 models.


MEDIA NOTE: For digital photos from the "Clive Alive" movie and premiere party, contact Suzanne Fedoruk at 612-338-3900 or





Liz Morris Otto/Suzanne Fedoruk

Haberman & Associates



Jim Fisher

Volvo Cars of North America

201-768-7300, ext. 4520

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