In this report, Volvo Cars sought to understand how people feel while commuting and in traffic
to explore the rising need for calmness on the road for the average American driver. The survey
also explored potential remedies to this stress, including improvements or design upgrades
In a wide ranging survey of Americans, conducted by The Harris Poll on behalf of Volvo, 75% are seeking more ways to find calm amid the increasing stress in their lives, while surprisingly finding more daily serenity on their drive (20%) than while doing yoga (14%).