The 340-series soon became very popular in a number of countries in Europe. To further widen its appeal to many customers and markets demanding at least four doors, a 5-door version was introduced in the autumn of 1979, as the 1980 model year.
When the Volvo 343 was presented in the winter of 1976, it was the first totally new car from the Dutch company Volvo Car BV. The Volvo 343 entered a very important segment for the European markets - the compact segment.
The 1970s - Volvo Car Corporation celebrates its 50th anniversary. What better way to celebrate than to have all-time record sales through the decade. Production plants were being built, new models were emerging, and Volvo safety technology reinforced its safety leadership.