North American sales increase 20 percent for December
Canada records 133 percent increase for December
S40 and V50 see double digit sales increases over 2008
Volvo's Safe + Sound Coverage Plan Continues to Drive Traffic
ROCKLEIGH, N.J. (Jan. 5, 2010) - Volvo Cars of North America, LLC, (VCNA) December sales were up 13.8 percent in the United States, marking the seventh straight month of a year-over-year increase. In the United States, VCNA sold a total of 5,638 vehicles in December.
Sales highlights for December in the United States were the S40 sport sedan and the beautiful C70 retractable hard top convertible. The S40 saw a 41.2 percent increase over December 2008 with 603 (versus 427 in 2008) units sold. The C70's gains were a more modest 3.9 percent with 213 units sold in December versus 205 vehicles for the same time in 2008. The Volvo XC60 has also been a major contributor to Volvo's recent success in America. Sales through December were an impressive 9,262 units in the United States.
For the month of December, Volvo sales in Canada were up an impressive 133 percent with a total of 625 vehicles sold. Contributors to Canada's exceptional December sales were the S40 with 74 units sold versus just 23 units sold in December 2008 and the fun-to-drive C30. In December, 93 C30s were sold compared to just 23 units in December 2008.
Overall in North America (United States and Canada), Volvo has sold 67,975 units in 2009, which represents a 14.6 percent decrease for the same period of 2008*. The XC90 continued to be the strongest seller in both countries, with the U.S. posting 10,757 sales and Canada selling 1,456 units in 2009. The V50 sport wagon in the United States saw an increase of 16.1 percent over 2008 with 2,155 units sold (versus 1,856). In Canada, the S40 sport sedan posted an impressive 11 percent increase for 2009 with 758 units sold versus 683 vehicles in 2008.
Another major sales success in 2009 was the introduction of the Volvo Safe + Sound Coverage Plan. A complimentary coverage program, the Safe + Sound Coverage Plan wraps a comprehensive list of benefits into one package. Volvo has combined additional time and mileage limits on warranty repairs and roadside assistance coverage, and has increased wear-item and factory scheduled maintenance coverage. Specifically, it provides:
The Volvo Safe + Sound Coverage Plan provides best-in-class coverage, provides the lowest cost of luxury ownership (according to IntelliChoice) and has been a major contributor to Volvo's recent sales success. It has been extended through March 2010 and is available on all new vehicles in stock.
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.
*2008 totals include Mexico; 2009 totals do not.
James Hope 949-242-6654, email@example.com
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