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Volvo outperforms all other car brands for tech innovation in 2020 J.D. Power study

  • J.D. Power 2020 U.S. Tech Experience Index (TXI) StudySM provides an overview of how vehicle owners perceive advanced technology features 
  • Volvo scored highest overall for technology innovation


ROCKLEIGH, NJ (August 21, 2020) Volvo Cars has been ranked highest overall in a major technology study.


The J.D. Power 2020 U.S. Tech Experience Index (TXI) StudySM provides an overview of how vehicle owners perceive advanced technology features. With the highest Innovation Index score of all competitors, 617 out of 1,000, Volvo offers a high level of advanced technologies across its entire product lineup. 


Key findings showed that, among other technologies, Volvo drivers appreciate Oncoming Lane Mitigation (known as Automatic Emergency Steering in the study) Cross Traffic Alert with auto brake (Front and Rear Cross Traffic Alert and Rear Automatic Braking), and Pilot Assist (Active Driving Assistance), which aligns with the Swedish luxury brand’s priority on safety.


Other technologies offered, but not included in the study, include 360-view cameras and sensors and Advanced Driver Assist System (ADAS) features like Blind Spot Information System (BLIS) and Run Off Road Mitigation.


“At Volvo we believe in applying technology with purpose, not just for the sake of it,” said Anders Gustafsson, Senior Vice President Americas and President and CEO, Volvo Car USA. “We have always been about safety. The innovation in our new cars adds to that and the J.D. Power Tech Experience Index clearly shows how much our customers appreciate it.”


For more information about the technology in Volvo cars, visit


"The race never ends to develop ‘must have’ vehicle technologies,” said Kristin Kolodge, executive director of driver interaction & human machine interface research at J.D. Power. “New technology continues to be a primary factor in the vehicle purchase decision. However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money.”


The study, fielded February through May this year, is based on responses from 82,527 owners of new 2020 model-year vehicles who were surveyed after 90 days of ownership. It complements the annual J.D. Power Initial Quality Study (IQS)SM and the J.D. Power Automotive Performance, Execution and Layout (APEAL) Study,SM and is also used to help the industry address any problematic areas before the technologies are made widely available across automotive portfolios, thus improving the future owner experience.


About Volvo Car USA

Volvo Car USA LLC, ( is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCUSA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCUSA media website at:


Volvo Car Group in 2019

For the 2019 financial year, Volvo Car Group recorded an operating profit of 14.3 BSEK (14.2 BSEK in 2018). Revenue over the period amounted to 274.1 BSEK (252.7 BSEK). For the full year 2019, global sales reached a record 705,452 (642,253) cars, an increase of 9.8 per cent versus 2018. The results underline the comprehensive transformation of Volvo Cars’ finances and operations in recent years, positioning the company for its next growth phase.


 About Volvo Car Group

Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected premium car brands in the world with sales of 705,452 cars in 2019 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding since 2010.


In 2019, Volvo Cars employed on average approximately 41,500 (41,500) full-time employees. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for APAC is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (US), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).


Under its new company purpose, Volvo Cars aims to provide customers with the Freedom to Move in a personal, sustainable and safe way. This purpose is reflected into a number of business ambitions: for example, by the middle of this decade it aims for half of its global sales to be fully electric cars and to establish five million direct consumer relationships. Volvo Cars is also committed to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.


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