Volvo’s new XC40 has been named Compact Luxury SUV of Texas by the Texas Auto Writers Association (TAWA) at its annual Truck Rodeo. The organization also presented the XC40 with the award for Best Connectivity.
The XC40’s wins in Dripping Springs build on Volvo Cars’ previous success at the TAWA Truck Rodeo, with Best SUV honors for the XC90 and XC60 in 2016 and 2017, respectively. Volvo Cars’ legacy at the rodeo dates back to 2002, when the first-generation XC90 was the first-ever SUV to take home the coveted Truck of Texas Award.
“Volvo Cars has a strong history with TAWA, and we are proud to receive this recognition for our newest crossover,” said Anders Gustafsson, Senior Vice President Americas and President & CEO, Volvo Car USA. “The XC40 has been a great success for us, critically and commercially, contributing to our strong growth in the U.S. and around the world.”
In September, Volvo Car USA reported 29.8 percent year-to-date sales growth versus 2017.
The first car built on Volvo Cars’ new Compact Modular Architecture (CMA), the XC40 includes a range of ground-breaking technologies wrapped in a fresh, creative and distinctive package.
The XC40 also launched in the U.S. in conjunction with Care by Volvo, Volvo Cars’ all-inclusive vehicle subscription service. The crossover’s success through the program was swift, selling through its annual allotment in just four months.
The 2018 Texas Truck Rodeo convened a total of 57 vehicles spanning SUVs, crossovers and commercial vehicles. Following two days of evaluation, 69 TAWA members cast their ballots to determine the event’s winners, judging vehicles against interior and exterior styling, performance, value and personal appeal.
About Volvo Car USA
Volvo Car USA, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCUSA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information, please refer to the VCUSA media website at: http://www.media.volvocars.com/us.
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