FOR IMMEDIATE RELEASE
Burlington, VT (July 9, 2004) – To celebrate the launch of the exciting all-new 2005 Volvo V50 Sportswagon, Volvo Cars of North America, LLC, will give away a V50 this weekend at The Burton Abominable Snow Jam on scenic Mt. Hood, Oregon. Taking place on July 9th-11th at Timberline Resort on Mt. Hood, Oregon, the invitational event will include 35 of snowboarding’s greats competing in quarterpipe, halfpipe and slopestyle for over $100,000 in cash and prizes, including an all-new Volvo V50 Sportswagon, a car designed for those with a "large capacity for life."
The 2005 Volvo V50 sets the safety standard in its class – both active and passive – and represents an evolution of the, "You think and then you build" theme that began with the award winning XC90 sport-utility vehicle. It's all part of Volvo's Intelligent Vehicle Architecture (VIVA), a unique approach to building a car that integrates everything from its crashworthiness, to its design and exciting driving characteristics. This is possible due to several interacting units, including an extremely stiff body, a new frontal structure and Volvo's Side Impact Protection System (SIPS).
The new V50 is the sportswagon version of the all-new Volvo S40 sports sedan that went on sale earlier this year. The V50's fully independent sport-tuned suspension and quick, precise steering offers an uncommonly comfortable yet athletic driving experience. Combined with the V50's large cargo area that features over 46 cubic-feet of space and it's easy to see why both the automotive press and consumers alike are praising the new Volvo.
On sale now, the 168-horsepower 2.4i is available with a 5-speed "Geartronic" automatic transmission while the 218-horsepower T5 is offered with a choice of either a close-ratio 6-speed manual transmission (late availability) or the automatic gearbox. The all-new 2005 V50 carries a manufacturer's suggested retail price (MSRP)* of $25,660 for the normally aspirated front-wheel-drive 2.4i, and $27,260 for the front-wheel-drive turbocharged T5. An all-wheel-drive version of the T5 will also be offered for a base price of just $28,910.
Aside from the new V50 and S40, the 2004-2005 Volvo automobile line includes the award-winning XC90, sporty S60 sedan, the redesigned S80 luxury sedan, versatile V70 wagon and rugged Cross Country, and the beautiful C70 convertible.
VCNA provides marketing, sales, service, technology and training to Volvo automobile retailers in the U.S., Canada, Mexico and Puerto Rico. For more information on specific option-package pricing please refer to the Volvo Cars of North America, LLC, public relations website at: www.volvocars-pr.com.
The Abominable Snow Jam is brought to riders by Burton, the creators of the world’s longest-standing snowboarding contest, the US Open. With an invite-only format and a significantly smaller field of competitors than the Open, the Abominable Snow Jam will have a more intimate, laid-back feel complete with barbeques, parties and summer fun on the glacier.
The event will take place at three different venues. On July 9th, the quarterpipe will go down at High Cascade Snowboard Camp (HCSC), on July 10th, the halfpipe takes place at Windell’s and Timberline will host the slopestyle event on July 11th. Burton has given each camp $5000 to prepare for the event and one of them will win an additional $5000 if the riders decide it has the best setup. Each camp has carte blanche to make their feature spectacular. Burton has left this highly creative opportunity in the hands of the talented Pat Malendowski of Planet Snow Design who will focus on the HCSC camp and the legendary Jeff Flood who will work on the Timberline and Windell’s camp setups. Pat’s credits include the Park City Olympic superpipe and the US Open superpipes and Jeff Flood has been the man behind the scenes at the X Games and the Olympics. Check out www.abominablesnowjam.com for a list of confirmed riders, lodging information, and updates on the event.
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For more information on the Abominable Snow Jam, contact:
Nancy Carlson (323) 397-0624
nancyc@burton.com
Caroline Andrew (212) 528-1691
candrew@mfaltd.com
For more information on Volvo, contact:
James Hope
Product Communications
Volvo Cars of North America, LLC
(800) 977-0888
www.volvocars-pr.com
