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Volvo's Overseas Delivery Program breaks segment record

 

 

June figures show increase of 81 percent, second quarter up 50 percent over 2003

Irvine, CA (July 2004) -- Volvo Cars of North America's (VCNA) Overseas Delivery Program continues to outpace the competition. The program had an all-time high performance for the month of June, up a whopping 81 percent as compared to June 2003. With 405 cars delivered, Volvo's Overseas Delivery program broke the record for a single month in the Overseas/European delivery segment, topping competitors BMW by 64 units, Mercedes Benz by 219 units and SAAB by 366 units.

 

The books on the second quarter were closed with a 50 percent increase over previous the year. Volvo's Overseas Delivery program is up by 25 percent year to date and currently hold a 37 percent market share.

 

"It's extremely gratifying to see these sales figures," says Lasse Magnusson, Overseas Delivery Manager." We grew an astonishing 22.3 percent in 2003 and this year we are continuing to beat those record figures. It's amazing! It makes the current sales figures so extra exciting."

 

The key to the Overseas Delivery Program's success is, according to Magnusson, that it offers a program that is superior to the competition. Volvo's Overseas Delivery Program takes care of the customers from the beginning to the end, in line with the Care by Volvo philosophy.

 

"We have sort of been Volvo's best kept secret for a long time. Hopefully we won't be such a secret anymore, as more and more people discover our unique program, comments Magnusson. "The Overseas Delivery Program presents a great opportunity for our customers to see first-hand where their car was built and gain a unique perspective on our commitment to safety."

 

The program makes it possible for consumers to custom build their Volvo cars and offers a large number of different combinations the buyer can choose from. Customers who take advantage of the program are not limited to a pre-set strict travel itinerary. "If they choose, owners may take possession of their new car in Paris or London or any one of the other eleven major cities in Europe and tailor their driving vacation any way they like," adds Magnusson.

 

Through the Overseas Delivery Program, buyers of any new 2004-2005 Volvo receive two free Scandinavian Airlines round-trip tickets to Europe where they, for a fee, may take delivery of their car at any one of 12 designated locations. Deliveries taken in Volvo's home city of Göteborg, Sweden, are included in the price of the car and have the added luxury of a complimentary night's lodging at SAS Radisson in Göteborg and a tour of the manufacturing plant.

 

Flexibility remains a strong factor in Volvo's Overseas Delivery Program, giving owners the opportunity to customize their trip to their need. But they may also opt for one of seven other pre-planned "Discover Scandinavia" driving tours that range in length from three to 11 days. Each trek guarantees adventure with routes that wind through centuries-old villages and challenging mountain roads to some of northern Europe's most modern cities. Overnight stopovers are equally intriguing and vary from quaint country manors and inns to full-service hotels. Prices range from $500 per person for three-day adventures up to $2,515 per person for 11-day treks.

 

Volvo Cars of North America, LLC is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico.

 

The Volvo automobile model line includes the newly introduced all-new V50 and award-winning new S40, the award-winning XC90, the sporty S60 sedan – including the award-winning performance sedan – S60 R and its performance wagon counterpart – V70 R, the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70 (Cross Country), and the C70 convertible.

Contact:

Maddie Liseblad

800-970-0888

www.volvocars-pr.com

Keywords:
Sales Volumes
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