Press Releases

Volvo Cars of North America Breaks Sales Records


Reports Increase of 10 percent for First Quarter


Irvine, CA (April 1, 2004) – Volvo Cars of North America, LLC (VCNA) reported an all-time record for the month of March, as well as an all-time record for the quarter. Sales were up 10.7 percent for the first quarter of 2004 en route to its amazing seventeenth consecutive month of year-over-year increases for the Volvo brand.


Sales for March were 12,960 units - a 5.8 percent increase over the same period last year. The sales record for this quarter exceeded the previous all-time record, recorded in 2000, by nearly 3 percent.


"In spite of intense competition in the U.S., Volvo experienced continuous growth during the quarter – up over 10 percent, " said Vic Doolan, VCNA President and CEO. "This is one of the better performances in the premium market compared to other European brands."


VCNA recorded growth of 15.2 percent for SUVs and 8.4 percent for cars for the quarter, demonstrating sustained growth in both segments.


Overall, sales in North America increased 6 percent for the month and exceeded 10 percent for the quarter – 14,371 and 36,556 units were sold respectively.


In Canada, sales increased 6 percent for the month, and sales were up over 19 percent in Mexico for the month.


VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico.


The Volvo automobile model line includes the newly introduced award-winning all new S40, the award-winning XC90, the sporty S60 sedan – including the award-winning performance sedan – S60 R and its performance wagon counterpart – V70 R, the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70 (Cross Country), the C70 convertible, and the compact S40 and V40 models.

For More Information:

Maddie Liseblad - 800.970.0888

Volvo Cars of North America, LLC

Volvo Media Website:

Sales Report:

Sales Volumes
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