Press Releases

Volvo Cars sparks largest online conversation about autonomous driving to-date




Los Angeles, Calif.  (November 18, 2015) -- Today at the 2015 Los Angeles Auto Show (LAAS), Volvo Cars revealed initial results from its Future of Driving initiative, the single largest online conversation about autonomous driving to date.



With more than 7,000 respondents worldwide so far, the findings have unearthed compelling insights into public perceptions around autonomous driving:


  • While 76 percent of respondents believe that being driven is a luxury, 70 percent also agree that driving manually is a luxury that must be preserved




  • 93 percent of people agree that, above all else, technology in autonomous cars must first serve human needs




  • 79 percent feel that not all driving is stressful – it takes a toll only when stuck in traffic




  • 72 percent believe that autonomous cars should be able to break the speed limit, matching the pace and flow of traffic




“Since the beginning of November, the Future of Driving conversation has grown rapidly, shedding light on peoples’ thoughts about autonomous cars, control, safety, technology, society and the journey of driving,” said Bodil Eriksson, EVP, Marketing, Brand and Communications, Volvo Cars of North America. “The real-world feedback we’re gathering will help influence Volvo’s autonomous driving strategy now and in the future.”



Volvo’s Drive Me program – which will make 100 autonomous Volvo XC90s available to consumers in Gothenburg, Sweden for use in everyday driving conditions – will begin in 2017.



To learn more about the Future of Driving and Drive Me, please visit the Volvo stand during the LA Auto Show November 18 and 19.



Volvo will also unveil its vision for the future of driving during a press conference at 12:35 p.m. PT on November 18.



Volvo will reveal complete results from its Future of Driving initiative in early 2016.



About Volvo Cars of North America


Volvo Cars of North America, LLC, ( is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at:






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