Tournament Becomes The Volvo Cars Open
NEW YORK (August 31, 2015) – Volvo Cars of North America, along with Meredith Corporation, today unveiled a new partnership for the Family Circle Cup, the largest women’s-only tennis tournament in the world. In conjunction with Volvo Cars’ first American plant in South Carolina’s Berkeley County, the brand will become the title sponsor for the Family Circle Cup, changing its name to the Volvo Cars Open.
The 2016 Volvo Cars Open will take place April 2 – 10 on Daniel Island. The tournament, an annual institution in Charleston, aligns with Volvo Cars’ core mission and target market, and the future home of its plant. The Volvo Cars Open is truly an international event for the area, with players and fans attending from across the globe. The tournament averages 90,000 attendees each year and reaches more than 10 million television viewers worldwide.
“It is a great honor to become the title sponsor of this world-class tournament; one that like Volvo Cars, celebrates passion and performance,” said Lex Kerssemakers, President and CEO of Volvo Cars of North America. “As we are establishing our U.S. manufacturing footprint in the Charleston area, this is an ideal way for us to leverage our presence in the community.”
Tickets for the 2016 Volvo Cars Open will go on sale Tuesday, September 15, 200 days before the start of its 44th event. For more information on tickets, call 800.677.2293 or visit http://www.volvocarsopen.com/
About Volvo Cars of North America
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: http://www.media.volvocars.com/us