FOR IMMEDIATE RELEASE
New Program Launched Today Seeks Everyday Heroes; Nominations Accepted at www.volvoforlifeawards.com
$250,000 Awarded to Finalists; Top Winner Receives a Volvo Car for Life
Dec. 4, 2002 -- Do you know a hero? Someone in your community who is building a neighborhood center for needy kids, developing recycling programs for their schools or helping save the life of a perfect stranger?
If so, you may be interested in knowing that Volvo Cars of North America today launched a national search for ordinary people doing extraordinary things in the areas of safety, environment and quality of life.
It's called the Volvo for Life Awards, a national public service program that celebrates and rewards these local heroes with more than $250,000 in financial contributions. One hero will win a Volvo car for life. To nominate someone you know, log on to www.volvoforlifeawards.com.
Deadline to submit nominations is Feb. 28, 2003. During this time, Volvo will profile select nominees on the www.volvoforlifeawards.com Web site and in the media. Volvo is conducting the program in an effort to inspire people nationwide to make outstanding contributions in their own communities.
In March, Volvo will select 50 semi-finalists, who will receive a framed Certificate of Merit in honor of their accomplishments. From those 50 semi-finalists, Volvo will select 10 finalists, who each will receive $10,000. Of those finalists, celebrity judges will name three winners, who each will have a $50,000 donation made in their name to the charities of their choice. The winners will be flown to New York on April 16 to be honored at the first-ever Volvo for Life Awards ceremony, to be held at Times Square Studios. The top winner will receive a Volvo car for the rest of his or her life. To learn more and to nominate a hero, visit www.volvoforlifeawards.com.
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Eric Davis, Haberman & Associates, 612-338-3900, email@example.com.
Sören Johansson, Volvo Cars of North America, 949-341-6719, firstname.lastname@example.org.
Media: For photos and more information on the Volvo for Life Awards: www.volvocars-pr.com.