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Volvo July sales keep pace with 2003


For immediate release


TORONTO (August 3, 2004) – Volvo Cars of Canada Ltd. posted sales in July that matched the hectic pace of the same month of 2003, the company announced today. A total of 970 units were sold in the month of July, 2004, just six units behind the same period last year – a difference of less than one percent.


Total sales for the year to date reached 6,475 vehicles, off 1.8 percent from the 6,596 units sold in the first seven months of 2003.


The arrival of the completely revised 2005 S40 had an effect on the July market. Sales of the new 2005 S40 sedan grew by 62.6 per cent over its predecessor. The XC70 also sold well in July, up 29.5 per cent over the same month last year.


“July showed that there is significant interest in the market for the redesigned S40 sports sedan,” said Volvo Cars of Canada president Paul Cummings. “With more vehicles on their way, and with enthusiastic retailers, we will start to see the impact of the new S40 through the fall.”


Volvo Cars of Canada Ltd. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 44 Volvo automobile retailers across the country. The company’s product range includes the flagship S80 luxury sedan, the versatile V70 wagon, the S60 sports sedan, the exotic C70 convertible and an XC-line of vehicles that includes the rugged XC70 and the award-winning XC90 sport utility vehicle. For 2005, the company is introducing the completely redesigned S40 sports sedan and V50 sportswagon, providing performance for a new generation.

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Doug Mepham

1-877-975-1572 office

613-922-6097 mobile

Chad Heard


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