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Volvo Sales Match 2003 Pace


For immediate release


Sales of new Volvo vehicles for the first four months of 2004 matched the hectic pace set during the same period of 2003 as Volvo Cars of Canada Ltd. posted sales of 3,473 units through April, 0.1 per cent ahead of the 3,470 vehicles sold during the same period last year, the company announced.


Sales for April were 1,040 units, off 7.6 per cent from the 1,125 sold during the same month last year.


Resurgence in the sales of the V70 wagon and the continued strength of the S60 sports sedan were indicative of the core strength of the Volvo model line and the appeal of the Volvo brand during one of the industry’s most competitive periods, said Volvo Cars of Canada president Paul Cummings.


“The spring selling season is one of the most competitive times for our business and April was a clear message that this year is going to be the most competitive ever,” Cummings said. “When our core offering is strong, it helps us meet that kind of competitive pressure.”


“When we add the new S40 sedan and V50 wagon to that core product group this summer, we will have the strongest model mix in our history,” said Cummings.


Volvo Cars of Canada is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The 2004 Volvo vehicle line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70, exotic C70 convertible, the sporty S60 sedan, compact S40 and V40, and the award-winning Volvo XC90 sport utility vehicle, described as “the next generation SUV.”

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Doug Mepham

1 877 975 1572 office

416 727 4543 mobile

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