The diesel engine arouse strong emotions. In the USA and Sweden, for example, diesel-driven cars evoke wide suspicion and even distrust – a ‘defensive posture’. In central and southern Europe, on the other hand, the diesel has long been a fact of life and an essential part of automakers’ ranges.
Women are shorter than men and have smaller muscles. They drive their children more often than their partners and usually do the household shopping. And they are also buying cars to a growing extent; today, over half of Volvo car buyers in the USA are women.