Two-thirds of consumers consider a brand’s environmental policies as a critical factor when purchasing luxury products, according to a recent study*. The same percentage of buyers would like to see carbon labelling on products as a way of providing greater transparency on the environmental impact of products and materials**.
Volvo Cars has appointed Olivia Ross-Wilson as head of communications, effective December 2021. She joins Volvo Cars from Ingka Group, the biggest of the twelve franchisees that operate IKEA stores, where she has led communications since 2016.
Volvo Cars reported global sales of 45,786 cars in August, down 10.6 per cent compared with the same period last year. Overall underlying demand in the car industry and for Volvo Cars’ products remained very robust.
Volvo Cars reported global sales of 56,883 cars in July, down 8.7 per cent compared with the same period last year. The decrease was mainly a result of lower sales numbers in Europe, as well as an unusually strong global sales performance in July last year, when dealers started to open for deliveries after Covid-19 lockdowns. Further, volumes were impacted by the global shortage of semiconductors.
Volvo Cars has signed an agreement with its parent Geely Holding to acquire Geely Holding’s stake in the companies’ joint ventures in China, with the aim of taking full ownership of its car manufacturing plants and sales operations in the country.
Volvo Cars today announced its autonomous driving (AD) software development subsidiary Zenseact has received a strategic investment by ECARX, the privately-owned Chinese provider of cutting-edge connected car technology.