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October Volvo sales push ahead 10.7 per cent


For immediate release


Sales of Volvo vehicles in October continued to out-pace year-ago levels as Volvo Cars of Canada Ltd. reported 861 units sold during the month, a 10.7 per cent increase over the same month of 2002.


The sales total for the first 10 months of 2003 reached 9,294 units, an improvement of 14.1 per cent over the 8,146 sold in the same period of 2002, the company said. By the end of October, Volvo Cars of Canada had sold more vehicles in 2003 than in all of 2001.


The Volvo sales momentum held up in the face of an avalanche of competitive financing and incentive programs, said Paul Cummings, president and chief executive officer of Volvo Cars of Canada.


"The competitive pressure was fierce during October and we still gained ground on last year," Cummings said. "That speaks volumes about our product mix and the efforts of our retailers. We've been tested by a tough market and we've proved we have what it takes to both defend our market and win new customers."


Fully 57 per cent of all vehicles sold incorporated the popular all-wheel drive feature, Cummings said, up from 33 per cent in 2002. The newest model to incorporate all-wheel drive - the Volvo S80 AWD - gained immediate consumer acceptance in its first month, accounting for nearly a third of S80 sales.


Volvo Cars of Canada is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The 2004 Volvo vehicle line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70, exotic C70 convertible, the sporty S60 sedan, compact S40 and V40, and the award-winning new Volvo XC90 sport utility vehicle, described as "the next generation SUV."


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Doug Mepham

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416 727 4543 mobile

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