For immediate release
TORONTO - Sales of Volvo vehicles jumped ahead 15.8 per cent for the first month of 2003 as Volvo retailers across Canada capitalized on the popularity of all-wheel-drive offerings during the snowy January period.
Sales of 556 units during the month were significantly above the 480-unit pace of last January.
The cold weather and snow in the eastern portions of the country failed to dampen consumers' spirits, resulting in sales improvements for most models, Volvo Cars of Canada Ltd. reported. Sales of all-wheel-drive S60 models were particularly good, accounting for almost half of S60 volume. Sales of compact S40 and V40 models also enjoyed significant growth.
"These are great results, made more impressive by the fact that we are seeing strength across the model line," said Paul Cummings, president and chief executive of Volvo Canada. "We are still working hard to meet the demand for the new XC90 sport utility vehicle, and as that volume builds, it points to a very strong start to the year."
Volvo Canada finished 2002 with sales 2.2 per cent ahead of the total for 2001.
Volvo Cars of Canada is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 42 Volvo automobile retailers across the country. The 2003 Volvo vehicle line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged V70 XC (Cross Country), exotic C70 convertible, the sporty S60 sedan, compact S40 and V40, and the award-winning new Volvo XC90 sport utility vehicle, described as "the next generation SUV."
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Contact:
Doug Mepham
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doug.mepham@sympatico.ca
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