As a herald of hope for peace and better times, in September 1944 Volvo presented the PV444 at a large Volvo exhibition in Stockholm. The price was very attractive - 4,800 Swedish kronor, the same as the ÖV4, Volvo's first car, cost in 1927.
Volvo Car Group’s dedication to protecting the smallest and most vulnerable car occupants celebrates its 50-year anniversary in 2014. This ground breaking work started with the world’s first rear-facing child seat prototype in a PV544 back in 1964 – and the latest innovation is an Inflatable Child Seat Concept that is easily tucked away in a small bag when not in use.