On a nice summer Friday in 1956, Volvo showed a completely new car – the Amason. Yes, it was called exactly that, with an "s". But hardly had there been even time to pronounce that name until a controversy about the name started. The car, however, was to become the great seller for Volvo for more than ten years time.
About forty years ago, Volvo achieved a world first when it introduced a steplessly adjustable lumbar support in the front seats of its Amazon car. And Volvo seats have been regarded as probably the best in the business ever since.