Polestar, the performance brand of Volvo Car Group, has appointed Tim Heldmann as Vice President, Global Marketing and Brand Management, reporting to CEO, Nick Connor.
Heldmann joins Polestar on 1 June 2017 from Red Bull having spent most of his career in global marketing and brand roles in the FMCG sector.
Initially at Proctor & Gamble with their Gillette and Wella brands, Heldmann has spent nearly six years with Red Bull’s Global Brand Management division, most recently as Global Head of Consumer Insights & Initiative Management with responsibilities for Brand Strategy, Market Research, Product Marketing / Innovation Management, Marketing Data Analytics and Consumer Pricing.
Announcing the appointment, Nick Connor commented; “I’m delighted to welcome Tim to Polestar’s management team. Coming from the world-renowned Red Bull brand, and from outside of the automotive industry, he brings with him a completely different consumer-centric perspective that will be vital to Polestar as it embarks on new and innovative routes to market. He also brings insights and understandings of how to reach broad as well as niche consumer audiences, which will help Polestar develop its fan base as well as its future consumer base.”
Tim Heldmann continued; “The opportunity to steer the Polestar brand at such a transformational time for the company is both exciting and fascinating. Polestar’s awareness within racing and enthusiast audiences as one of the most successful touring car teams and manufacturer of high-performance Volvo cars is undeniable. The task now is to ensure that the awareness of Polestar’s performance-enhancing parts, as well as today’s cars and those that will soon follow, transcends into very different consumer segments. Bringing a ‘consumer first’ philosophy to each of Polestar’s products and services will ensure that we reach those audiences, ultimately enhancing the understanding of the benefits of a Polestar ownership.”
About Polestar
Polestar is the performance brand of Volvo Cars. The company was founded as a motorsport team in 1996 and has been successful in numerous championships, racing with various Volvo models. In 2009, Polestar started to offer performance related products and thereby intensified the business relations with Volvo Cars. The first performance cars, based on Volvo’s S60 and V60, were launched in 2014.
In 2015, Volvo Cars acquired the performance unit of Polestar, as a strong commitment towards a credible performance offer and with the mission to define future premium performance.
----------------------------------------
Volvo Car Group in 2016
Voor het boekjaar 2016 liet Volvo Car Group (Volvo Cars) een bedrijfswinst optekenen van 11 miljard SEK (EUR 1,2 miljard), tegenover 6,6 miljard SEK (EUR 697 miljoen) in 2015. De omzet voor dit boekjaar bedroeg 180,7 miljard SEK (EUR 19,1 miljard), tegenover 164,0 miljard SEK (EUR 17,3 miljard) in 2015. In 2016 verkocht Volvo Car Group wereldwijd 534.332 auto's, ofwel 6,2% meer dan in 2015. Deze recordcijfers qua omzet en bedrijfswinst betekenen dat Volvo Car Group kan blijven investeren in het wereldwijde transformatieplan.
Over Volvo Car Group
Volvo is actief sinds 1927. Vandaag is Volvo Cars een van de bekendste en meest gerespecteerde automerken ter wereld. In 2016 werden 534.332 Volvo's verkocht in ongeveer 100 landen. Sinds 2010 is Volvo Cars eigendom van Zhejiang Geely Holding (Geely Holding) uit China. Het bedrijf maakte deel uit van de Zweeds Volvo Group tot 1999, wanneer het werd gekocht door het Amerikaanse Ford Motor Company. In 2010 werd Volvo Cars uiteindelijk overgenomen door Geely Holding.
In december 2016 stelde Volvo Cars wereldwijd meer dan 31.000 medewerkers tewerk. De hoofdzetel, productontwikkeling, marketing en administratie van Volvo Cars zijn grotendeels gevestigd in Göteborg, Zweden. Het hoofdkantoor van Volvo Cars voor China is gevestigd in Shanghai. De grootste autofabrieken van het bedrijf zijn gevestigd in Göteborg (Zweden), Gent (België) en Chengdu (China), terwijl de motoren worden gemaakt in Skövde (Zweden) en Zhangjiakou (China) en de carrosserie-onderdelen in Olofström (Zweden).
