• Robert Deane joins Volvo Car UK as Commercial Operations Director
• Deane’s extensive automotive sector experience will support the company’s direct-to-consumer (D2C) sales strategy, strengthening its consumer and retailer relationships
Volvo Car UK is pleased to announce the appointment of Robert Deane as its new Commercial Operations Director.
Deane joins the company with extensive experience in senior positions in the automotive sector. Most recently he was Commercial Director – International Markets at the electric motorcycle company LiveWire and Director of Sales Planning and Network Development for the EMEA regions at Harley-Davidson. His experience also covers time across Jaguar Land Rover, Volkswagen Group UK and PSA Peugeot Citroën, based both in the UK and in China.
He took up his new role on 4 March, succeeding Nicole Melillo Shaw, who was appointed Managing Director of Volvo Car UK in November 2023.
Speaking about his new role, Deane said: “We are in a fast-changing business landscape where we need to be able to do more than simply offer great products and meet consumer expectations. As well as making the consumer experience as smooth, straightforward and reassuring as possible, we have to strengthen and maintain mutually rewarding relationships with retailers as we develop our D2C sales strategy – this is something I am very passionate about. I’m delighted to be joining at this exciting time and am looking forward to this new chapter with Volvo.”
Welcoming Deane to the company, Nicole Melillo Shaw said: “I am delighted with Robert’s appointment. His experience in leading the transition to a direct-to-consumer model, coupled with his longevity within the automotive sector, will help us to enhance our consumer journey and retailer relationships. These will ultimately drive further growth for our brand.”
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Volvo Cars in 2023
For the full year 2023, Volvo Car Group recorded a record-breaking core operating profit of SEK 25.6 billion. Revenue in 2023 amounted to an all-time high of SEK 399.3 billion, while global sales reached a record 708,716 cars.
About Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker "VOLCAR B".
"For life. To give people the freedom to move in a personal, sustainable and safe way." This purpose is reflected in Volvo Cars' ambition to become a fully electric car maker by 2030 and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.
As of December 2023, Volvo Cars employed approximately 43,400 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg and Shanghai (China).
