Press Releases




  • Set sail on 4 May at
  • Dive safely - booty at the bottom of the deep blue sea

Following Volvo's successful partnership with Disney's Pirates of the Caribbean movie last year, Volvo is supporting the latest epic, Pirates of the Caribbean: At World's End1, with an all-new version of its hugely popular online Treasure Hunt2.  And, this year, Volvo has raided the ship's hold for even bigger booty.


A pirate's treasure chest has been sunk at the bottom of the ocean, somewhere in the world.  Inside is the key to a brand new Volvo XC90. And keeping it company is $50,000's worth of gold doubloons! 


So are you ready to roam the seven seas in search of unimaginable wealth? The online treasure hunt begins on Friday 4 May at Eager hunters can register and immediately take to the virtual high seas to solve a series of fun and challenging puzzles. 


During the hunt, participants will need to collect a special pirate decoder from a Volvo dealership to continue their quest3.  Volvo dealerships across the UK are celebrating the Disney partnership with pirate-themed fun over the bank holiday weekend, from 5 to 7 May. 


The hunt concludes on 30 May and the first person in the UK to solve all the clues and submit the correct location of the hidden treasure will be entered into a worldwide4 final challenge on 2 June to win the car and the gold.


Good luck and dive safely me hearties!


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Notes to editors

1. Pirates of the Caribbean: At World's End movie opens in UK cinemas on 24 May 2007


2. The 2006 Volvo Treasure Hunt was a huge success and drew more than 100,000 participants from around the world - 28,000 from the UK alone.


3. Participants must visit a Volvo dealer to pick up a special Pirate Decoder before 29 May.Winners must be over 18 and will only be eligible if they can produce the original Decoder upon conclusion of the hunt.


To find your nearest dealer visit

4. In addition to the UK, 21 other markets are joining the Hunt this year: Austria, Bulgaria, Canada, Germany, Hong Kong, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan, Thailand and the United States.

XC90 (2002-2014), Special Interests
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