Volvo Cars, the premium car maker, celebrates its 90th anniversary with a display of modern and historic models at the world's biggest show for classic vehicles, Techno Classica, in Essen, Germany, 5-9 April.
Forty years ago, Volvo turned perceptions of what its brand stood for upside down. The Volvo 262 Coupé left no one unmoved and sold significantly better than expected, despite costing more than twice as much as the basic model in the 200 series.