The first scientific experiment of its kind has revealed that beautiful car design can tangibly evoke a powerful range of feelings that are on a par with the most basic of human emotions. The scientific experiment conducted by Volvo Car Group in collaboration with EEG specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design and how design aesthetics actually make us feel. This heat map shows which parts of the Volvo Concept Coupé were preferred by women.
Life Style, Design, Illustration
The contents are copyright Volvo Cars, Public Affairs, SE-405 31 Gothenburg, or its associated companies. All rights reserved.
Images may not be altered, but may be downloaded for editorial and strictly private use.
For commercial use, the prior written permission of Volvo Cars is required. Please contact the local Volvo Cars representative. See PR Contacts. By downloading and using images and other material, the user automatically accepts the above conditions.