This year is Volvo's fifth occasion at the annual SEMA show in Las Vegas and represents the most ambitious, creative line-up yet. No less than five modified versions of Volvo models are on display; a beach-ready all-new Volvo XC70, a high performance version of the S80 T6, a striking C30 SportsCoupe, a powerful C70 convertible and a one-off fully custom hot rod.