Remember the cool, smooth touch of the polished pebble you picked up during that beach walk many summers ago. Or the velvety feel of your old bottle-green armchair, and how the gentle resistance of its tiny fibres created a slight friction against your fingers.

The Volvo EX90 is a very exciting and important car for Volvo Cars, representing the start of a new era for the company and introduces a new generation of technology – hardware and software.

Volume? Up. Spine? Tingling.

The new Volvo EX90 we revealed towards the end of last year represents a firm stake in the ground for our transformation towards becoming a pure electric car brand by 2030.

You’ve slept through your alarm. Birds aren’t yet chirping, the neighbourhood is still, and the pitch-black morning hardly beckons you to start the day. But as you step inside your car, a hint of sunshine greets you, turning an everyday commute into a ritual that lights up your day.

In our upcoming Volvo EX90, lidar, cameras and radars come together to understand your car’s surroundings and help keep you safe. To further improve our assisted driving technologies and eventually reach autonomous driving in the future, we also need a way to recognise your environment at detail – both immediately in front of you and at longer distances beyond the twists and turns ahead.

Volvo Cars today re-confirmed its mid-decade ambitions at the company’s first ever Capital Markets Day in Stockholm, as senior management gave shareholders and analysts an update on its progress towards those ambitions.

A true seven-seater, all-electric SUV that further raises our standards in safety and a more sustainable lifestyle: the new Volvo EX90 represents the start of a new era for our company in which we set a decisive course for a fully electric future.

The new Volvo EX90 is more than just a car. Revealed to the world in downtown Stockholm today, it’s not just the most advanced Volvo car we ever created – it’s your entry ticket to a wider ecosystem of services and features that can make your life easier, more enjoyable and allow you to reap the full benefits of going all-electric.

The Volvo EX90 will be revealed on 9 Nov 2022 3 PM CET, during a special event in central Stockholm. The reveal will also be livestreamed.