Volvo Cars announces Forsman & Bodenfors as its global strategic creative agency
Volvo Car Group (Volvo Cars) today announces that it is adding Gothenburg-based Forsman & Bodenfors to its roster of global creative agencies. Forsman & Bodenfors will be the designated global strategic creative agency.
“Forsman & Bodenfors’ deep understanding of the Volvo brand, combined with their proven creative leadership, will play a decisive role in the continued transformation of Volvo Cars,” says Björn Annwall, Senior Vice President of Marketing, Sales and Service at Volvo Cars.
The aim is to continue to boldly portray Volvo Cars’ main point of differentiation – human centricity, powered by the distinctly Swedish pedigree - sometimes in unconventional ways.
“Forsman & Bodenfors has been a fantastic partner for many years, dedicated to growing our business in Sweden and creating many award winning campaigns in the process. We look forward to bringing that same relentless, creative excellence to the global arena,” says Thomas Andersson, Vice President of Global Marketing.
Erik Sollenberg, CEO of Forsman & Bodenfors commented, ”Volvo is the gem of Gothenburg, and Gothenburg is our hometown. The bond between the agency and Volvo runs deep and long. Our journey together started almost 25 years ago and we are going to make sure Volvo wants us by their side 25 years from now. This iconic brands’ journey into the future will be the greatest of rides and we are looking forward to every step of the way.”
“Bringing in Forsman & Bodenfors gives Volvo Cars the best possible creative strategy for our increasingly global business. We look forward to collaborating closely with them to unleash the full potential of the Volvo brand,” says Thomas Andersson.
Volvo Car Group in 2014
For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245 MSEK). For the full year 2014, global sales reached a record 465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 26,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).