Volvo Cars' Child Safety Manual best in Sweden
Children & Cars - Volvo Cars' manual about child safety - has been awarded "The best information manual in Sweden" in 2007. Thursday night the book with Volvo Cars' crash test dummies won the Swedish Publishing Award 2007 at a prize ceremony in Stockholm.
The jury motivated the award with the following:
"For an information manual that conveys a vital message with an ingenious metaphor."
"Brilliant news! And it is especially nice that the important message of the manual - how children may travel safer in cars - is being highlighted," says Malin Persson, Safety Communicator at Volvo Cars and editor of the book. It is designed by the agency Studio Desktop and Lars Ardarve is the photographer of the crash test dummies portrayed in real life situations.
Children & Cars was launched by Volvo Cars earlier this year. It has been translated into ten different languages and is now distributed to dealers all over the world to spread the important knowledge on what Volvo Cars sees as the best way to protect children in cars. Volvo Cars recommends for example that all children should travel in rear-facing child seats for as long as possible, at least up til 3-4 years of age.
The Swedish Publishing Award, founded by Populär Kommunikation, was presented for the 15th year running. Awards were presented in 21 different categories.
Volvo Life, the magazine for Swedish Volvo customers, was nominated in the Customer magazine category. Agenda Magazine was nominated in the In-house magazine category.
Read more bout the award here.
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