Volvo Cars, the premium car maker, has reported a strong 27.7 per cent increase in operating profit in 2017, earning a record SEK14.1 billion compared to SEK11.0 billion in 2016, driven by global sales of 571,577 cars.
“Sometimes the moments that never happen matter the most.” This is the beguiling thought that lies behind Volvo Cars’ new XC60 film. But what does it mean? Taking a typically human approach, Volvo has captured the essence of how advanced safety technology has the power to change the lives of people both in and around the car.