When Volvo Cars launches a new car, an identical copy is released on a much smaller miniature-car scale. For the first time ever, a Volvo concept car is now also available as a miniature model. “With the Volvo S60 Concept and our other model cars, we create increased brand familiarity and reach out in a different way,” says Yvonne Hall Tobiasson, manager of Merchandise and licensing at Volvo Cars.