From matchbooks and lapel badges to designed clothing and lifestyle products. The development of Volvo Cars’ first simple advertising giveaways to today’s well thought-out range of merchandise tells an exciting story. Today the vintage advertising giveaways are once again in sharp focus – as highly attractive collectibles.
Volvo unveiled the first car of an entirely new model series in June 1991, the Volvo 850 GLT. The Volvo 850 GLT was launched under the banner of "A dynamic car with four world-beating breakthroughs".