Volvo Cars came out top in Britain's Power of Aluminium Awards for the company's new load-anchoring system installed in the new XC70 and V70. "The system with its embedded eyelets is unique. It means a lot to Volvo Cars that we have won this award," says Karin Lejonbäck, group manager at the Interior & Climate department.
Volvo Cars' Swiss sales company, Volvo Automobile (Schweiz) AG received gold, silver and bronze medals for its direct advertising. The awards were handed over at the DM Preis exhibition in Switzerland.