Volvo Cars takes part in the Swedish Attraction at the Paris Fashion Week, where over 14 brands are showing the world what hot Swedish design is all about. "This is an excellent opportunity to show our commitment to design as a brand value," says Fredrik Arp, President and CEO of Volvo Cars.
With the C30, Volvo made its debut in the segment for two-door premium cars. The sporty design, with two doors, four individual seats, and a glass tailgate, gave a young and dynamic group of customers "a Volvo of their own".