Love made Volvo Cars designer Simon Lamarre leave his native Canada some eighteen years ago. In spite of the slow economy in Sweden at the time, he landed a job as a clay modeller for Saab. There he learned how to design from scratch and that you need more than a cool design to make it all the way.
With the C30, Volvo made its debut in the segment for two-door premium cars. The sporty design, with two doors, four individual seats, and a glass tailgate, gave a young and dynamic group of customers "a Volvo of their own".