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Mark Atkinson Wins Volvo Award for Environmental Journalism


NIAGARA-ON-THE-LAKE, ONTARIO - Automotive journalist Mark Atkinson has won the Volvo Award for Environmental Journalism for 2010.


Atkinson won the award for his article "Which Green Car is Right for You?" published on MSN Autos. The award was presented by Marketing Manager of Volvo Cars of Canada Corp. Brad Painter as part of the Automobile Journalists Association of Canada (AJAC) annual awards dinner. Automotive journalist Dan Proudfoot was runner-up for the Volvo award for his story entitled "Dear Old Dad Would Be Amazed."


"I would like to congratulate both Mark and Dan for their efforts in reporting on environmental issues affecting the automotive industry," said Painter, who presented the awards Wednesday evening.  "Environmental preservation is an issue that requires attention. The work submitted by Mark, Dan and everyone who entered the competition shows that work is being done to help readers make more informed environmental choices."


The Volvo Award for Environmental Journalism was created to encourage greater coverage of environmental issues as they pertain to the automobile in the hope that greater coverage of these issues will lead to a consuming public that is better able to make informed decisions in their purchase of automobiles and auto services.  Judges look for the ability to make a complex subject understandable to the audience along with a high standard of reporting and writing. The Volvo Award for Environmental Journalism is open to writers, editors, broadcasters and Internet publishers who are members of AJAC.  Entries must have been published or broadcast in the year prior to the judging.


Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden.  The company provides marketing, sales, parts, service, technology and training support to the 41 Volvo automobile retailers across the country. The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the S40 sedan, the S80 flagship sedan and the versatile V50 wagon. For customers looking for a Volvo vehicle with all-road capability, the company offers the versatile XC70 and XC90. Volvo Canada is also expanding its line-up with the introduction of the new XC60, a crossover with the award-winning City Safety system as standard equipment as well as the new-for-2011 S60 sport sedan with optional Pedestrian detection with Full Auto Brake.


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Dustin A. Woods

Marshall Fenn Communications

Office:  416-962-3366 x 254

Mobile:  905-510-4496



Paul Chater

Marshall Fenn Communications

Office:  416-962-3366 x 232


Environment, Awards
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