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Volvo wins gold for eco-friendly sustainable mobility


For immediate release


GÖTEBORG (October 15, 2004) – The innovative Volvo 3CC concept car won a total of five gold medals for its environmental performance and took the overall prize for best prototype design at the Michelin Challenge Bibendum contest.


With two other Volvo entries, the Volvo S80 T6 and S60 PZEV that also won medals, Volvo Car Corporation was awarded a total of 10 gold and six silver medals at the international contest staged in Shanghai, China on October 12-14, 2004. The Challenge Bibendum jury awarded medals for fuel efficiency, regulated emissions, CO2 emissions, acceleration and braking performance.


“The Volvo 3CC was unveiled for the first time in Shanghai and we are overjoyed that it did so well by winning gold medals for its eco-friendly performance and by taking the prestigious design prize,” said Lars Erik Lundin, vice president and general manager of the Volvo Monitoring and Concept Center (VMCC) in California where the concept vehicle was created. “We certainly achieved our goal to deliver fuel efficiency, versatility, comfort and safety in a car both exciting to look at and drive.”


The two other Volvo prize winners, the Volvo S80 T6 and S60 PZEV (Partial Zero Emissions Vehicle), highlight the steps Volvo Car Corporation is taking today to deliver on its pro-environment ethos and sustainable mobility vision. The S60 PZEV currently has the highest environmental ranking by the US Environmental Protection Agency (EPA), which limits hydrocarbon emissions virtually to zero.


Volvo Car Corporation has committed itself to a sustainable mobility future based on offering customers the freedom of unrestricted mobility while successfully addressing the issues of energy scarcity, air quality and congestion.


“We want Volvo Car Corporation to be as much a leader in delivering environmental care as we are concerning safety and quality,” said Lex Kerssemakers, senior vice president, brand, product and business strategy at Volvo Car Corporation. “We have a roadmap for delivering to customers Volvo cars that are safe, environmentally compatible, fuel efficient, occupy less road space, look exciting, deliver quality and offer great engine and handling performance. The Volvo 3CC, we believe, fulfills all of these criteria.”


The sixth annual Michelin Challenge Bibendum is an international competition for the automotive industry that tests and awards vehicles for energy efficiency, emissions, noise, acceleration and handling.


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Doug Mepham

1-877-975-1572 office

613-922-6097 mobile

Chad Heard


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Old S60, S80 (2007), 3CC, Environment, Technology, Events/Activities, Special Interests, Concepts
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