Press Releases

Volvo Car Canada Ltd. Announces Alex Préfontaine as Regional Operations Manager, Eastern Region


RICHMOND HILL, ON. (November 18th, 2016.) Alex Préfontaine has been appointed Regional Operations Manager, Eastern Region for Volvo Car Canada Ltd. effective November 7th, 2016.


In this role Alex will be responsible for leading the Regional Sales Operations for the 12 retailers in the Province of Québec and Ottawa area.  Alex will be responsible for working with retailers and their respective teams to develop and implement sales and market building strategies to ensure achievement of retail sales, market share and customer satisfaction objectives.  He will also be responsible for counselling and coordination of the Retailer Advertising Group, regional marketing, promotions and special events.


Alex joins Volvo Canada with over 14 years of professional experience, starting his career with BMW, then having assignments with Mazda and most recently Mercedes-Benz where he was Regional Sales Operations Manager for Eastern Region. 


Alex holds a Bachelor degree in Business and Marketing Management from Northwood University.


About Volvo Car Canada

Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).  Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.


About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.


As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

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