Press Releases

Volvo Cars Unveils the All-New V90 Cross Country

Vehicle Available in Canada First Quarter of 2017, Pricing Announced

 

VAIL, CO. (September 15th, 2016.) Volvo Cars has unveiled the all-new, and eagerly awaited, V90 Cross Country. The all-new V90 Cross Country is available in Canada in the first quarter of 2017. Canadian pricing starts at $61,900.

 

This vehicle will complete the critically acclaimed 90 Series model lineup. The Cross Country models first appeared in 1997 and have a global recognition of epitomizing rugged capability and functionality. The all-new V90 Cross Country builds on that foundation but is also one of the most luxurious vehicles to ever carry the name.

 

“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

 

With a design that clearly stands out from the crowd, the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features including a high-end sound system by Bowers & Wilkins. The V90 Cross Country’s exterior design cues communicate the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions.

 

“Designing a Volvo Cross Country is not a styling exercise, a plastic job. It is based on honest capability. The Volvo V90 Cross Country brings a surprising and intriguing combination of a strong, powerful exterior and a luxurious, Scandinavian interior. It will continue the genuine tradition of the Volvo Cross Country with a new recipe: The blend of powerful off-road capability in a most elegant, sophisticated, tailored wagon suit,” said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

 

A perfect fit for the Canadian market, the V90 Cross Country is more than capable of handling all-weather environments while maintaining a high level of durability, performance, and design appeal.

 

“Our cars are well known for their safety, strength and durability. With All-Wheel Drive, increased ride height, and a chassis optimized for comfort and control in all weather and road conditions, the new V90 Cross Country takes our versatile V90 estate and adds the heart of an explorer,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Cars.

 

The V90 Cross Country was unveiled during a simultaneous reveal in Sweden, Switzerland and the United States.

 

 

About Volvo Car Canada

Volvo Car Canada Ltd. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 36 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).  Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.

 

About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

 

As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

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Media Contacts
  • Kyle Denton
    Public Relations & Events Manager
    Volvo Car Canada Ltd.
    Phone: +1 905-695-9633
    Mobile: +1 647-461-4259

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