Press Releases

Volvo Cars Introduces All-New S90, Stakes Claim in Luxury Sedan Segment

 

S90 to be Publicly Unveiled at North American International Auto Show in 2016

 

Richmond Hill, ON. December 2nd, 2015. Volvo Cars is re-entering the luxury sedan segment with the introduction of the all-new S90. The all-new S90 is the second vehicle, after the critically acclaimed XC90, in the new vehicle lineup offering an executive class sedan. Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.

 

“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

 

The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.

 

Like the XC90, the S90 offers one of the most luxuriously appointed interiors and connected infotainment systems in the sedan segment. The S90 will also be available equipped with the T8 Twin Engine plug-in hybrid powertrain.

 

“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

 

The S90 also introduces a world first function to City Safety - large animal detection - a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.

 

 

About Volvo Cars of Canada

Volvo Cars of Canada Corporation is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60, S80, V60, XC60 & XC90 are among vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).  Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.

 

About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

 

As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

 

Keywords:
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Descriptions and facts in this press material relate to Volvo Car Group's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.

Media Contacts

  • Kyle Denton
    Public Relations & Events Manager
    Volvo Car Canada Ltd.
    Phone: +1 905-695-9633
    Mobile: +1 647-461-4259

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