Press Releases

Volvo sponsors Canadian ski instructors, coaches


For immediate release


TORONTO (Date)- Volvo Cars of Canada Ltd. today announced an agreement to sponsor the Canadian Ski Instructors' Alliance (CSIA) and the Canadian Ski Coaches Federation (CSCF).


The agreement makes Volvo Canada the "official sponsor" of the CSIA/CSCF and makes the 2004 Volvo XC70 the "official vehicle" of the two ski associations.


"This sponsorship agreement affords Volvo great exposure to a relevant consumer market that will utilize our vehicles in a very appropriate manner - enjoying the great outdoors," says Larry Futers, Volvo Canada's vice-president, marketing.


Montreal-based CSIA and CSCF certify more than 22,000 ski instructors and coaches across Canada. They represent 270 ski schools and 170 ski clubs coast-to-coast.


Together, they impact 6.2 million visits to ski hills each season, more than any other ski association. They provide ski instruction and training at such well-known ski resorts as Whistler Blackcomb, Silver Star, Big White, Sun Peaks, Lake Louise, Blue Mountain, Mont Tremblant and Mont Sainte-Anne, among others.




Lisa Graham

Volvo Cars of Canada Ltd.

(416) 490-5834 or

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