TORONTO, ON (Sept. 23, 2013) – Volvo Cars of Canada is pleased to announce the appointment of Margareta Mahlstedt-Karayiannis to the position of Vice President Marketing at Volvo Cars of Canada Corp. Margareta will start on the 25th of September, succeeding Brad Painter who left this summer to pursue other opportunities in the automotive industry.
Margareta is making the transition from Rogers Communications where she was the Senior Manager for Go-to-Market Marketing Planning. She also worked for BMW Group Canada where she was the Marketing Communications Manager for BMW/MINI and subsequently helped establish the MINI brand in Canada as Brand Communications Manager.
“Given her experience in marketing and brand strategy, I have great confidence that Margareta will play a vital role in developing the Volvo brand here in Canada,” says Marc Engelen, President & CEO Volvo Cars of Canada Corp., “I look forward to collaboratively supporting and challenging our dealer network to strengthen Volvo sales in Canada.”
"I am looking forward to working closely with my new colleagues and agency partners to drive Volvo forward in the Canadian market and strengthen all aspects of the marketing platform,” says Margareta Mahlstedt-Karayiannis, newly appointed Vice President Marketing at Volvo Cars of Canada Corp., “The Volvo brand has much potential here in Canada and with exciting new product on the way, this is the time to build a foundation for the future."
Volvo Cars of Canada Corp. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60 and XC60 are among only 18 vehicles that were awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).