The first Volvo car in mass production in Gothenburg left the chain in 1927. Since then, the Volvo Car Group has delivered a steady flow of Volvo models with global innovations. Today Volvo is one of the automotive brands of the best known and respected in the world with sales in about 100 countries.
Volvo Car Group (Volvo Cars) is part of Zhejiang Geely Holding (Geely Holding) Chinese since 2010. Volvo Cars was part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company. In 2010, Volvo Cars was acquired by Geely Holding ..
The name "Volvo" is the property of Volvo Trademark Holding AB, which is owned jointly by Volvo Cars and AB Volvo.
business strategy and brand "Designed Around You" puts people at the center. This strategy runs the business, products and business culture.
Volvo cars are marketed by regional market companies and national sales companies through approximately 2,300 local dealers in some 100 countries. Most dealers are independent companies. Since December 31, 2012, Volvo Cars has over 22,500 employees worldwide.
Volvo Cars produces premium segment cars in four versions: Sedans (S60, S80), Break (V40, V60, V70), Cross Country (XC60, XC70, XC90) and Coupe / Convertible (C70).
In 2012 Volvo Cars sold a total of 421,951 cars. With the strength of the brand, Volvo Cars is a small producer with a total market share of 1-2 percent. The main market, the United States, representing some 16 percent of total sales volume in 2012, followed by Sweden (12%), China (10%), Germany (7.5%) and the United Kingdom (7.5%).
The head office, product development, marketing and administration are located at Volvo Cars in Göteborg, Sweden. Since 2012, Volvo Cars has offices in Shanghai and Chengdu, China. The new headquarters in Shanghai include a Technology Center and functions like sales and marketing, manufacturing, purchasing, product development and all other support functions.
Besides the main production plants in Gothenburg (Sweden) and Ghent (Belgium), Volvo also manufactures engines Skove since 1930. Car components were produced in Floby (Sweden) since 1957, when body parts were made Olofström (Sweden) since 1969. The company also has an assembly plant in Kuala Lumpur (Malaysia); Vovo of cars are also produced at the plant in Chongqing (China), operated by Changan Ford Automobile Co.Ltd.
In the course of the second half of 2013, Volvo Cars will build a production plant in Chengdu, China. The plant will produce Volvo cars for the Chinese market.
With the business strategy "Designed Around You" combined with ambitious expansion plans for Volvo Cars, the goal is to sell 800,000 cars in 2020. Making China the second domestic market of the company is part of this strategy growth..
Chongqing, China (Changan Ford)
Chengdu, China (production starts in the second half of 2013)
Kuala Lumpur, Malaysia