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Volvo will be centre stage at the Milano Design Week with three different appointments that describe Design through Art, Technology and Swedishness

Volvo at the “Salone del Mobile” - Milano Design Week April 8-13 2014

  • Volvo and Art – On stage at the Triennale the new Volvo Design Language. The event organised in collaboration with the interior magazine Living Corriere della Sera will have on stage the ‘interiors sculpture’, designed by Migliore+Servetto Architects, expressing the natural dialogue between art and design.

  • Volvo and Technology – Pure Tension Pavilion will be the protagonist of the event Urban Stories.
Volvo will show the Pavilion developed for Volvo’s Plug in Hybrid models at the event taking place at Palazzo Litta, Corso Magenta 24, Milano.

  • Volvo and Swedishness – The new Volvo home; example of Scandinavian Design.  
In Brera, Volvo will be showing The Volvo Retail Experience, the new design for Volvo dealerships 


 

Art of Living – Volvo in collaboration with Living Corriere della Sera at the Milan Triennale
This event where Volvo will be the main partner is entitled “The Art of Living” and it will stage the dialogue between the world of art and design. (“The Art of Living” is also the title of the Publishing’s group magazine) 
Volvo will show the vertical display (or sculpture) of the Interiors of the Concept XC Coupé, first presented at the Detroit Motorshow in January of this year. This display expresses on the one hand Volvo’s philosophy of “Designed around you” aiming at functionality and on the other a more artistic approach to design. Through this display Volvo emphasizes how lines, design and light are essential whilst maintaining its affinity to the Scandinavian design tradition. 


For More Information:

http://living.corriere.it/salone-del-mobile/the-art-of-living-triennale/index.shtml 
(from April 8th to 20th)


Urban Stories – Volvo and the Pure Tension Pavilion
The Volvo Pure Tension Pavilion will the protagonist at Urban Stories.

Urban Stories comes to life this year, in Milan’s historical centre, in the fascinating Palazzo Litta, Corso Magenta 24, where the works of the different designers will stand in this unique ambience.

First prize at the International Competition launched by Volvo, for its architectural technical and formal quality, and featured by a great visual impact, the Pure Tension pavilion, designed by Studio SDA Synthesis Design + Architecture Alvin Huang, conveys a new meaning of absolute mobility.

It anticipates a future in which charging becomes "portable": The pavilion is in fact also a "solar blind", with integrated charging system that can recharge new plug in hybrid technology such as the V60 Diesel Plug-In Hybrid.

For more information:

www.moscapartners.it


Swedish Design Goes Milan – Volvo at the Home of Sweden in the Brera District Swedish Design Goes Milan – in Real Life has the scope of showing, through 40 selected designers and companies, the way Scandinavia design is interpreted today.

Volvo will display chairs, tables and interactive touch-screen displays, which are all part of the new “Volvo Retail Experience” - Volvo dealership lounges. This exposition will be held at “La Posteria” in the heart of the Brera District (Milano’s Art district).

Swedish Design Goes Milan – in Real Life has been achieved thanks to the collaboration between Business Sweden, VisitSweden e Svensk Form. The event will be inaugurated by Ms. Ewa Björling, Minister for Swedish Commerce together with Mr Ruth Jacoby, Swedish Ambassador in Italy.

For more information:

www.swedishdesigngoes.com

 

Keywords:
Life Style, Eventi / Attività, Design
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