How well connected are you? With the contest "DRIVe around The World" Volvo Cars takes another step towards harnessing the power of social networking. The contest challenges people to virtually drive a Volvo C30 around the world in 80 days, using only their Facebook friends. Volvo Cars will donate 15,000 Euros in the winning team's name to a carbon offset project promoted by myclimate.
Volvo Cars' "DRIVe Around the World" challenge became the most installed branded application on Facebook in 2009. The winning team - Volvo's fan page - will have an amount of 15,000 EURO placed in their name for a clean energy project within myclimate."To be number 17 on the list of most installed facebook applications and number one among branded is great and more than we ever expected", says Luk...
With the C30, Volvo made its debut in the segment for two-door premium cars. The sporty design, with two doors, four individual seats, and a glass tailgate, gave a young and dynamic group of customers "a Volvo of their own".