Virtual car design might be said to have moved from the stone age to the present day in a space of eight years. In 1994, it took several hours to display a design sketch on a computer – now, it takes 30 seconds!
Car designers get ideas from many different things. For Volvo’s Design Director Henrik Otto inspiration comes from life, chilling out over a Japanese meal, visiting an Italian furniture fair -- even while relaxing with yoga.
For Volvo Cars industrial designer Corien Pompe, design is about exploring and discovering life in all its colourful facets, the chance to set free her inspiration to sculpture desire.
Trying to imagine what cars will look like one generation from now while talking to Volvo Cars’ youngest designer Carl Ringquist gives a glimpse into just how paradoxical life can be in our rapidly changing 21st Century world.
Most people would not see any natural link between a hotel made entirely of ice and a Swiss army knife. But for Volvo Cars interior designer Jonathan Dale the connection was clear-cut.
For many people their car is practically a second home, so why not give customers more choice in making it a cosy and comfortable place to spend time in, says Volvo Cars chief designer colour and trim Lena Jiseborn.