Press Releases

Volvo Takes A Top Spot At Texas Truck Rodeo


For immediate release


Cross Country Proves Equally At Home On The Town Or Off The Road


IRVINE, CA. (December 10) - Volvo Cars of North America, LLC announced that its rugged Cross Country sport wagon wins the "Hybrid SUV" category of the Annual Texas Truck Rodeo, once again proving its versatility. The event, sponsored by the Texas Auto Writers Association, was held in late October in that "most Texan" of places - the Stockyards Area in Ft. Worth. The winners were announced last week.


More than 50 Journalists evaluated a variety of vehicles during the two-day event, that encompassed both on-road and off-road drives. The Hybrid SUV, as defined by event organizers, are "SUV-like vehicles built on car platforms. They were never intended to take bear hunting in the Grand Tetons, but have a completely different use and target market."


The Volvo Cross Country, a highly-civilized, rugged and technologically sophisticated vehicle has been positioned with the ability to travel well in two worlds. An aggressive stance, high ground clearance and All-Wheel-Drive make it very suitable for rough route "adventures," while its responsive handling, road-holding prowess, superior comfort, safety engineering, fuel economy and environmentally friendly technology are more in-tune with its premium European wagon heritage.


"The reception our Volvo Cross Country has received in the marketplace indicates there is an obvious niche between the traditional wagon and the SUV. And while we wouldn't suggest that most drivers put their Cross Country through the grueling test of this event, its performance shows that for families and individuals with active lifestyles,...the Cross Country is up to the task," said Volvo Cars of North America CEO and President Dan Werbin. "We are very pleased to be honored by those whose business it is to know cars and assess their performance."


Complementing its product line up, Volvo will soon unveil the company's first-ever Sports Utility Vehicle, the XC90, next month at the North American International Auto Show, in Detroit.


Volvo Cars of North America, LLC (VCNA), is an affiliate of Ford Motor Company's Premier Automotive Group based in Irvine, CA. And, is a subsidiary of the Volvo Car Corporation of Goteborg, Sweden, which will be celebrating its 75th anniversary in 2002. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the U.S., Canada, Mexico and Puerto Rico.


In addition to the rugged Cross Country, the 2002 Volvo automobile line includes the sporty S60 and the new S60 AWD, the flagship S80 luxury sedan, the versatile V70 wagon, C70 Coupe and convertible, and the compact S40 and V40 models.

For More Information, Contact:


Stephen R Bohannon


Public Affairs, Volvo Cars of North America, LLC

Volvo Media Website:



XC70 (2007)
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