FOR IMMEDIATE RELEASE
National vote underway for all-time greatest heroes – five per state – in 5th Anniversary Volvo for life Awards
Vote for top heroes at www.volvoforlifeawards.com; $1 million in financial contributions provided; winner receives Volvo car for life
IRVINE, Calif. (October 31, 2006) – Who would you give a Volvo to? How about Jodie Leyfert, who raises money to provide stuffed animals to hospitalized children? Or Melissa Paris, who donates time and raises money for childhood epilepsy research? Or Lisa Urgo, who founded an organization to support Brazilian outreach programs for homeless children?
These are just three of the five extraordinary Pennsylvania heroes named as semi-finalists in the 5th Anniversary Volvo for life Awards – Volvo’s annual search for hometown heroes across America. This year, in honor of the Awards’ 5th anniversary, Volvo selected the top five heroes from every state in America and is asking the American public to visit www.volvoforlifeawards.com to vote for their favorites now through February 4, 2007.
Who in Pennsylvania would you give a Volvo to? Representing Pennsylvania in this year’s Volvo for life Awards are:
Once the public vote concludes, the top three vote getters in the categories of safety, quality of life and environment will be named finalists. Then, a panel of distinguished judges – including Hank Aaron, Sen. Bill Bradley, Caroline Kennedy, Maya Lin, Paul Newman, Dr. Sally Ride, Val Kilmer, Eunice Kennedy Shriver and previous Volvo for life Awards top winners – will select winners in each category. Winners receive a $50,000 charitable contribution from Volvo; remaining finalists receive a $25,000 contribution.
On April 4, 2007, Volvo will fly the winning heroes to New York, where Volvo and members of the celebrity-judging panel will honor them at the 5th Annual Volvo for life Awards Ceremony. At the climax of the ceremony, Volvo will reveal which of the three top heroes is also the Grand Award winner of a Volvo vehicle every three years for the rest of his or her life.
“Over the past five years the Volvo for life Awards initiative has received more than 15,000 hero nominations,” said Anne Bélec, president and chief executive officer of Volvo Cars of North America. “All of these heroes demonstrate incredible conscience, care and character. Having the public help us select the winning heroes is a truly exciting – and democratic – addition to this year’s program.”
To learn more, or to vote for your favorite hero, visit www.volvoforlifeawards.com. A Spanish version of the site can also be accessed at this address.
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Haberman & Associates,
Volvo Cars of North America,
For photos and more information on the Volvo for life Awards visit