FOR IMMEDIATE RELEASE
Hunt part of Volvo’s promotion with Disney for Pirates of the Caribbean: Dead Man’s Chest; visit www.volvocars.us/thehunt
(HOLLYWOOD, Calif.) June 29, 2006 - Arrrrrrrrrr, or rather, Carrrrrrrr, mateys! Individuals nationwide have less than two weeks to join the global multi-media treasure hunt Volvo Car Corporation is conducting as part of a promotional tie-in with Disney’s forthcoming Pirates of the Caribbean: Dead Man’s Chest. As part of the initiative, Volvo has buried a pirate-themed XC90 V8 SUV somewhere in the world and is asking wanna-be pirates to find it.
The online hunt runs through July 12. Until July 11, individuals can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world’s first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled online adventure to solve a series of online clues and puzzles. Participants can share clues and tips for the hunt on the official blog at http://spaces.msn.com/vcnathehunt.
The buried one-of-a-kind, Volvo XC90 features a variety of Pirates of the Caribbean: Dead Man’s Chest-inspired elements, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.
Once registered online, individuals will have puzzles emailed to them on a regular basis. Those who solve the puzzles correctly will continue to receive clues. Individuals can join at any time though July 11, and can catch up with other participants if they correctly answer the puzzles. As the contest progresses, the puzzles will become increasingly harder to solve, with the final online clue e-mailed July 12. Volvo Car Corporation will then select seven finalists from around the world who correctly guess the answer to the final online clue.
On August 4, those finalists will be flown with a guest to the secret car burial location. Each finalist will then set-off on a manic on-the-ground search for the buried vehicle. The first treasure hunter to unearth the SUV gets to keep it.
To participate, individuals must visit their local Volvo retailer to pick up a treasure map. Winners will only be eligible if they can produce the original treasure map upon conclusion of the hunt.
In addition to the United States, other Volvo regions participating in the hunt include the United Kingdom, Japan, Spain and Austria.
Volvo’s promotion of Pirates of the Caribbean: Dead Man’s Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, “The Black Pearl.” The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.
Pirates of the Caribbean: Dead Man’s Chest opens in U.S. theaters July 7.
About Volvo Cars of North America
Volvo has been building cars with Safety in mind for over 75 years. The current 2006 model line-up of Volvo Cars includes: the award-winning new S40 and its wagon counterpart the all-new V50; the award-winning XC90; the sporty S60 sedan – including the award-winning performance sedan – S60 R and the performance wagon version – V70 R; the S80 luxury sedan; the versatile V70 wagon and rugged XC70 (Cross Country); and the soon-to-be released new Volvo C70, the convertible with the innovative retractable hardtop.
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Haberman & Associates,
Volvo Cars of North America,
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