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Volvo holds treasure hunt for buried XC90 V8 as tie-in to Disney’s Pirates of the Caribbean: Dead Man’s Chest


(HOLLYWOOD, Calif.) June 28, 2006 - Buried treasure wouldn’t be as prized if it weren’t for the fanatical treasure hunters trying to dig it up. Today, Volvo Cars of North America named the greatest treasure hunters of all time in conjunction with its global, multi-media treasure hunt for a buried Volvo XC90 V8.


The treasure hunt is part of Volvo Cars’ official promotion of Disney’s upcoming Pirates of the Caribbean: Dead Man’s Chest. Individuals nationwide can visit their local Volvo retailer to pick up a free treasure map through July 11. Once online, they are asked to go to to register for the world’s first hunt for a buried vehicle. Once registered, treasure hunters participate in a challenging, engaging and fun-filled adventure to find the find the pirate-themed car.


“With varying techniques and degrees of expertise, the people on this list have found big bounties,” said Volvo Cars spokesperson, Helen Gore. “We hope that our online treasure hunters enjoy the same success – though we know only a few will make it to the final hunt!”

  • Mel Fisher – “After 16 years of hunting, he and his crew found $450 million in treasure on two sunken Spanish galleons near Key West, Florida.”
  • Indiana Jones – “The Holy Grail, The Arc of the Covenant, a sacred Indian stone – he seeks only the most priceless treasure and bears an amazing resemblance to another treasure hunter named Han Solo.”
  • Kathleen Turner & Michael Douglas in Romancing the Stone – “Love and adventure is treasure, right?”
  • That guy on every beach with ill-fitting shorts and a metal detector – “We’re not sure what he’s found, but its allowed him to quit his day job and comb the beach every day. Well done, sir!”
  • Your local plumber – “Wedding rings and kitchen sinks. These are a few of plumbers faaaavorite things.”
  • Nicholas Cage in National Treasure – “He stole the Declaration of Independence to get a treasure hunt clue, for Pete’s sake!”
  • Donald Trump – “Be it real estate or TV shows, he always has his hands around the treasure chest.”
  • Kanye West – “Wait, my mistake, ‘He aint messing with no gold diggers,’. Wrong list, but a catchy tune nonetheless.”
  • Joe Montana – “A miner, 49’er to the core. Raised in Pennsylvania, the land of coal and steel, he traveled west seeking gold in San Francisco, California. Legend has it, he found it in the way of a few Super Bowl rings.”
  • Humphrey Bogart in The Treasure of the Sierra Madre – “This 1940’s John Huston classic tested Bogie’s soul in a gold prospecting tale for the ages.”
  • Any Finalist in the Volvo Treasure Hunt – “After only two weeks there are nearly 30,000 entrants and climbing. This quest will be a treasure hunters’ survival of the fittest.”


Volvo’s promotion of Pirates of the Caribbean: Dead Man’s Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, “The Black Pearl.” The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.


To learn more about Volvo’s treasure hunt, visit:


To discuss the hunt, visit:


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Media contact:

Kim McMartin,

Haberman & Assoc.,


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