FOR IMMEDIATE RELEASE
Volvo holds treasure hunt for buried XC90 V8 as tie-in to Disney’s Pirates of the Caribbean: Dead Man’s Chest
(HOLLYWOOD, Calif.) June 28, 2006 - Buried treasure wouldn’t be as prized if it weren’t for the fanatical treasure hunters trying to dig it up. Today, Volvo Cars of North America named the greatest treasure hunters of all time in conjunction with its global, multi-media treasure hunt for a buried Volvo XC90 V8.
The treasure hunt is part of Volvo Cars’ official promotion of Disney’s upcoming Pirates of the Caribbean: Dead Man’s Chest. Individuals nationwide can visit their local Volvo retailer to pick up a free treasure map through July 11. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world’s first hunt for a buried vehicle. Once registered, treasure hunters participate in a challenging, engaging and fun-filled adventure to find the find the pirate-themed car.
“With varying techniques and degrees of expertise, the people on this list have found big bounties,” said Volvo Cars spokesperson, Helen Gore. “We hope that our online treasure hunters enjoy the same success – though we know only a few will make it to the final hunt!”
Volvo’s promotion of Pirates of the Caribbean: Dead Man’s Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, “The Black Pearl.” The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.
To learn more about Volvo’s treasure hunt, visit:
To discuss the hunt, visit:
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